What are the major differences between the consumer buying process discussed in Chapter 5 and the B2B

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What are the major differences between the consumer buying process discussed in Chapter 5 and the B2B buying process discussed in this chapter? Use buying a desktop for personal use versus buying over a 100 desktops for a firm to illustrate the key points.
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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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