What are the major differences between the consumer buying process discussed in Chapter 6 and the B2B
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What are the major differences between the consumer buying process discussed in Chapter 6 and the B2B buying process discussed in this chapter? Use buying iPads for personal use versus buying mora than 100 iPads for a firm to illustrate the key points.
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They must be able to discer n the difference between a consumer and a B2B buying process and could c...View the full answer
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