What are the three generic strategies? When would an MNE use each? Support your answer with examples.

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:18 AM

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What are the three generic strategies? When would an MNE use each? Support your answer with examples.

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The three generic strategies are cost differentiation and focus A cost strategy is ...View the full answer

International Business

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