Question: What arguments would there be for and against Sunseeker changing its long-standing strategy to, for example: a. Compete more aggressively at the budget end of

What arguments would there be for and against Sunseeker changing its long-standing strategy to, for example:
a. Compete more aggressively at the ‘budget’ end of the market?
b. Concentrate on Europe or aim for global leadership in the motor yacht industry, perhaps by merging with a major rival?
c. Become a public company (plc)?

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The main arguments for Sunseeker not changing its longstanding strategy include The considerable evidence of its past success deriving from continuity and consistency Anticipated medium and longterm r... View full answer

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