What circumstances would lead an enterprise to revise its mission or its vision? Almost always the change

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What circumstances would lead an enterprise to revise its mission or its vision? Almost always the change to mission or vision (often concurrently) is prompted by a substantive change in one or more crucial circumstances:
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Essentials of Strategic Management

ISBN: 978-1260092271

1st edition

Authors: Martyn R Pitt, Dimitrios Koufopoulos

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