What dimensions do consumers and business customers use to evaluate service quality? How do marketers measure service
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Because services are inseparable in that they are not produced until they are consumed consumers and ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0132913171
4th Canadian Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
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