What does a 9-cell industry attractiveness/business strength matrix displaying Kraft Foods' business units look like?

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What does a 9-cell industry attractiveness/business strength matrix displaying Kraft Foods' business units look like?
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Crafting and Executing Strategy The Quest for Competitive Advantage

ISBN: 978-0078029509

19th edition

Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III

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