What factors might influence the search effort of consumers who are essentially one-stop shoppers? How do these

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What factors might influence the search effort of consumers who are essentially one-stop shoppers? How do these factors differ in terms of how they influence limited information searchers and extended information searchers?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:18 AM

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What factors might influence the search effort of consumers who are essentially one-stop shoppers? How do these

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Consumer Behavior Building Marketing Strategy

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