What factors should a manager consider when selecting a trademark?

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Managers and the Legal Environment Strategies for the 21st Century

ISBN: 978-1111530631

7th edition

Authors: Constance E. Bagley

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Question Posted: Mar 17, 2016 03:54 AM

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What factors should a manager consider when selecting a trademark?

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In choosing a trademark for a new product the manager should be aware of the tension between the des...View the full answer

Managers and the Legal Environment Strategies for the 21st Century

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