What factors should executives consider when making a decision on entering a new market through Greenfield entry

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What factors should executives consider when making a decision on entering a new market through Greenfield entry versus making an acquisition?

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Strategic Management Concepts and Cases

ISBN: 978-1118976586

1st edition

Authors: Jeffrey H. Dyer, Paul Godfrey, Robert Jensen, David Bryce

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Question Posted: May 08, 2017 12:03 PM

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What factors should executives consider when making a decision on entering a new market through Greenfield entry

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Managers should consider how easily their existing resources and capabilities will transf...View the full answer

Strategic Management Concepts and Cases

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