Question: What intangible resources did P&G have that Lafley and McDonald used to enact their change strategies? What competitive strategy did these resources best support?

What intangible resources did P&G have that Lafley and McDonald used to enact their change strategies? What competitive strategy did these resources best support?

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To answer the question of how to support a competitive strategy its important to consider the concept of the resourcebased view of the firm and the three key types of resources tangible resources inta... View full answer

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