What is dynamic pricing? Why is it especially prevalent online? Is it legal?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:45 AM

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What is dynamic pricing? Why is it especially prevalent online? Is it legal?

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Dynamic pricing adjusts prices continually to meet the characteristics and needs of individual cust...View the full answer

Principles of Marketing

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