What is innovation 2.0 and how is it different from innovation 1.0?
How can an organization use the methodologies, tools and techniques of innovation 2.0 to bolster its innovative capabilities and capacities?
Select and discuss two case studies where organizations successfully deployed an innovation 2.0 agenda to deliver better customer experience or service, developed new case. Don't choose Nintendo MacDonald and dell. Marking Criteria:
1) Level of alignment between the question set and the responses (Is the question fully answered? Is the response consistent with expectations?)
2) Inclusion of case studies or practical examples to highlight implications arising out of conceptual/ theoretical assertions
3) Presence of a coherent introduction that highlights the approach taken to answer the question and one which builds a case for the importance of the area and likely contributions of analysis to understanding
4) Evidence of critical inquiry with credible references/ in-text citations inserted
5) Clarity of articulation, and a logical and easy to follow structure
6) Presence of a conclusion section that clearly highlights contributions, limitations and areas for further research