What is laddering? How might it be used in trying to understand which fast-food restaurant different segments

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What is laddering? How might it be used in trying to understand which fast-food restaurant different segments of customers prefer?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:32 AM

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What is laddering? How might it be used in trying to understand which fast-food restaurant different segments

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Laddering is a term used for a particular approach to probing asking respondents to compare differen...View the full answer

Essentials of Marketing Research

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