The design, layout, and content of a Web site are critical to it being easily found by search engines. It is important to recognize these concepts from your own use and experience of the Web. You have probably used Web sites that you have found to be better than others.

Address the following in great detail:

What Web site have you found is designed in a way that supports some of the concepts of the user experience (UX) design principles, (i.e. scannable, ease of navigation...) and why do you think it is easier to use as a customer?
How does your chosen Web site differ from its competitors when it comes to keeping your interest as a potential customer?
Consider whether or not the site is also designed for search engine optimization (SEO) (i.e. metatags, site maps...). What are the features that the Web site uses that set it apart from other sites and help it when it comes to searchability?