What is market commonality? What is resource similarity? What does it mean to say that these concepts

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What is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis?
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Strategic Management Concepts and Cases Competitiveness and Globalization

ISBN: 978-1305502208

12th edition

Authors: Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson

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