Question: What is meant by stimulus generalization? When do marketers use it?

What is meant by stimulus generalization? When do marketers use it?

Step by Step Solution

★★★★★

3.31 Rating (169 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Often referred to as the ruboffeffect once we have learned a particular respo... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

776-B-M-C-B (673).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Q:

What is meant by segment information for enterprise funds? When is the disclosure of segment information required?

Q:

What is meant by supply chain? Explain when a firm should bring its supply chain in-house. Explain when a firm should leave its supply chain external.

Q:

What is meant by past service cost? When is past service cost recognized as pension expense?

Q:

What is meant by stimulus generalization? Why do marketers use it? Define stimulus discrimination. Why is it important?

Q:

4. Clarify the relationship between stimulus generalization and each of the following: positioning, guilt and cachet by association (including stereotyping); product generalization and copycat...

Q:

1- Explain the Gestalt psychology and how it can be used in advertisements. 2- In one paragraph, discuss the Marketing Applications of Stimulus Generalization. 3-How can marketers increase the...

Q:

Principles of Marketing Brief and accuarate explanations please! What is benefit segmentation? For toothpaste, list six benefits that might be sought by consumers. For each benefit. give an existing...

Q:

Explain what is meant by disaggregated pricing; why would marketers use such a tactic?

Q:

solve case study Dental Care Aisle of Confusion Stimulus generalization is one of the outcomes of consumer learning. It enables marketers to extend the number of product versions and also introduce...

Q:

Stimulus generalization is one of the outcomes of consumer learning. It enables marketers to extend the number of product versions and also introduce new forms of products under existing brand names...

Q:

Madoff Insurance Company charges a customer according to his or her accident history. A customer who has had no accident during the last two years is charged a $100 annual premium. Any customer who...

Q:

Ragnetto Ltd, a British exporter, distributes U.K. animated movies in the United States. Last year Ragnetto sold five million DVDs in the U.S. at $10 each. The dollar has been recently trading at...

Q:

Under _ _ _ _ _ _ _ _ allanufacturing costs are charged to , or absorbed by , the product

Q:

. The vane heights for 20 of the castings from Fig. 5-26 are shown here. Construct the "between/within . control charts for these process data using a range chert to monitor the within- castings vane...

Q:

12. Why is purchase implementation a critical part of the organizational decision process?

Q:

13. What are the three purchase situations commonly encountered by organizations? How do organizations typically respond to each situation?

Q:

14. In what ways does the Internet play a role in the organizational decision process?

Q:

Assume that you manage a risky portfolio with an expected rate of return of 12% and a standard deviation of 44%. The T-bill rate is 5%. Your client chooses to invest 80% of a portfolio in your fund...

Q:

Shenandoah Springs Company is considering two investment opportunitles whose cash flows are provided below: TT Year Investment A Investment B $(16,000) $(10,200) 5,360 4,320 3,440 1 5,360 5,360 2...

Q:

Fill in the missing numbers for the following income statement. (Input all amounts as positive values. Do not round intermediate calculations.) Sales $ 687,900 Costs 442,800 Depreciation 115,400 EBIT...