What is meant by the phrase price-quality attribution? How does an understanding of this phrase help an

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What is meant by the phrase “price-quality attribution”? How does an understanding of this phrase help an entrepreneur know how to price a product?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:48 AM

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What is meant by the phrase price-quality attribution? How does an understanding of this phrase help an

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The concept of pricequality attribution means that consumers naturall...View the full answer

Entrepreneurship Successfully Launching New Ventures

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