What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually

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What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually used with other approaches?

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:43 AM

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What is neuromarketing, and how is it useful in marketing research? Why is this research approach usually

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Neuromarketing is a way to measure brain activity to learn how consumer...View the full answer

Principles of Marketing

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