Question: What is Panera Bread's strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread

What is Panera Bread's strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve?

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The driving concept behind Panera Bread was to provide a premium specialty bakery and caf experience to urban workers and suburban dwellers Its artisan sourdough breads made with a craftsmans attentio... View full answer

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