What is test marketing? Explain why companies may or may not test market products and discuss alternatives

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What is test marketing? Explain why companies may or may not test market products and discuss alternatives to full test markets.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:44 AM

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What is test marketing? Explain why companies may or may not test market products and discuss alternatives

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Test marketing is the stage at which the product and its proposed marketing program are introduced i...View the full answer

Principles of Marketing

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