Question: What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the
What is the average value of a loyal customer (VLC) in a target market segment if the average purchase price is $75 per visit, the frequency of repurchase is six times per year, the contribution margin is 10 percent, and the average customer defection rate is 25 percent?
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