What is the change in focus some companies need to make when positioning at the bottom-of-the pyramid?

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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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Question Posted: Mar 17, 2016 04:01 AM

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What is the change in focus some companies need to make when positioning at the bottom-of-the pyramid?

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Make sure these consumers believe they can afford the pr...View the full answer

International Marketing

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