Question: What is the difference between a consumer-franchise-building and non-franchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a

What is the difference between a consumer-franchise-building and non-franchise-building promotion? Find an example of a promotional offer you believe contributes to the equity of a brand and explain how it does so.

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Consumerfranchisebuilding promotions are those that are designed to communicate distinctive brand attributes and contribute to the development and reinforcement of brand identity and image They are de... View full answer

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