What is the difference between a price policy and a price tactic? Give an example.

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Marketing

ISBN: 978-1111821647

12th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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Question Posted: Dec 17, 2015 06:54 AM

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What is the difference between a price policy and a price tactic? Give an example.

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A price strategy defines the initial price and gives direction for price movements over the product ...View the full answer

Marketing

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