What is the essence of the advertising message in each stage of the spiral?

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Kleppners Advertising Procedure

ISBN: 978-0136110828

18th edition

Authors: Ron Lane, Karen King

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Question Posted: Mar 21, 2018 05:36 AM

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What is the essence of the advertising message in each stage of the spiral?

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In the pioneering stage advertising must educate the consumer to the new product or service show th...View the full answer

Kleppners Advertising Procedure

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