What is the impact of a retailer's offering multiple versions of a private label on a manufacturer's

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What is the impact of a retailer's offering multiple versions of a private label on a manufacturer's brand strategy?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 02:07 AM

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What is the impact of a retailer's offering multiple versions of a private label on a manufacturer's

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The use of multiple versions of a private label may crowd out third and fourt...View the full answer

Retail Management A Strategic Approach

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