What is the importance of cultural empathy to foreign marketers? How do they acquire cultural empathy?
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The importance of cultural empathy to the foreign marketer is that being culturally sens...View the full answer
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Branice Buyengo Ajevi
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International marketing
ISBN: 978-0077446956
15th Edition
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
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