What is the silent language of international marketing and how does it relate to the concept of

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What is the ‘silent language’ of international marketing and how does it relate to the concept of ‘culture is communication’?

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:35 AM

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What is the silent language of international marketing and how does it relate to the concept of

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Spoken and written language is obviously an important means of communication But people also co...View the full answer

International Marketing & Export Management

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