What is trading-area overlap? Are there any advantages to a chain retailer's having some overlap among its

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What is trading-area overlap? Are there any advantages to a chain retailer's having some overlap among its various stores? Why or why not?

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Retail Management A Strategic Approach

ISBN: 978-0132720823

12th edition

Authors: Barry R. Berman, Joel R. Evans

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Question Posted: Mar 21, 2016 01:56 AM

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What is trading-area overlap? Are there any advantages to a chain retailer's having some overlap among its

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Tradingarea overlap occurs when the trading areas of ...View the full answer

Retail Management A Strategic Approach

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