Question: 1) What does Coca-Cola stand for? Is it the same for everyone? Explain. 2) Coca-Cola has successfully marketed to billions of people around the world.

1) What does Coca-Cola stand for? Is it the same for everyone? Explain.
2) Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
3) Can Pepsi or any other company ever surpass Coca-Cola? Why or why not? What are Coca-Cola's greatest risks?

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