What level of product dissatisfaction should a marketer be content with in attempting to serve a particular

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What level of product dissatisfaction should a marketer be content with in attempting to serve a particular target market? What characteristics contribute to dissatisfaction, regardless of the marketer’s efforts?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:25 AM

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What level of product dissatisfaction should a marketer be content with in attempting to serve a particular

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Consumer Behavior Building Marketing Strategy

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