What makes the production of promotional materials the area where advertisers and their agencies are most likely

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What makes the production of promotional materials the area where advertisers and their agencies are most likely to call on external facilitators for expertise and assistance?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:39 AM

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What makes the production of promotional materials the area where advertisers and their agencies are most likely

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Advertising agencies are paid to develop creative concepts O...View the full answer

Advertising and Integrated Brand Promotion

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