What parts of the IMC planning model are similar to and different from a marketing planning model?
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Similarities include the need for a situational analysis setting of objec...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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