What strategies have the insurance industry utilized in its attempt to minimize the effects of intangibility? Of

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What strategies have the insurance industry utilized in its attempt to minimize the effects of intangibility? Of the companies that have actively attempted to minimize the effects, have some companies done a better job than others? Please explain.

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Services Marketing Concepts, Strategies, & Cases

ISBN: 978-1439039397

4th edition

Authors: Douglas Hoffman, john Bateson

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Question Posted: Aug 31, 2012 02:26 AM

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What strategies have the insurance industry utilized in its attempt to minimize the effects of intangibility? Of

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