Question: What trade-offs marketers have to make when deciding whether to standardize or localize their global advertising and communications?

What trade-offs marketers have to make when deciding whether to standardize or localize their global advertising and communications?

Step by Step Solution

★★★★★

3.39 Rating (174 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

marketers must weigh the following factors when choosing whether or not to standardize their worldwi... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

804-B-M-I-M (611).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Q:

During 1991 and 1992, the federal government also launched investigations into the overhead costs at numerous universities, including Syracuse, Massachusetts Institute of Technology,...

Q:

Accountants often consider it a part of their job to help their organizations succeed. Often, his assistance means developing strategies to maximize the organization's cash flows. For example,...

Q:

Whether to standardize or adapt a product is one of the central decisions an international marketer makes. Consider a global product that you recently purchased. What was standardized or adapted? Why...

Q:

1.Select a company or brand of an International US company. Imagine you are the marketing manager; a.what are the advantages and disadvantages of a global standardized advertising campaign for this...

Q:

Select a company a US international company and its brand/s. Suppose you are the marketing manager. What are some advantages and disadvantages of a global standardized advertising campaign for this...

Q:

Marks and spencer enter China case: What factors influence international pricing decisions? What trade-offs are necessary for M&S marketers to consider when deciding whether to standardize or...

Q:

CASE STUDY Harmonie Water: Refreshing the World Naturally China is different from the rest of the world. It's tough to overcome cultural differences. Shiu Zhou, Harmonie's China country manager In...

Q:

Please be sure to not copy any answers verbatim. original answers needed will be scanned through the safe-assign system. read the Marketing Debate below What is the Best Way to Position a brand? and...

Q:

Harmonie Water: Refreshing the World Naturally China is different from the rest of the world. It's tough to overcome cultural differences. -Shiu Zhou, Harmonie's China country manager In July 2016,...

Q:

Googles ease of use and superior search results have propelled the search engine to its num- ber one status, ousting the early dominance of competitors such as WebCrawler and Infos- eek. Even later...

Q:

Revenue and expense accounts of Reschke Training Services for November 30, 2012, are given as follows. Prepare a compound journal entry that will close the revenue and expense accounts to the...

Q:

Using the properties of determinants, evaluate the following: | 0 ab^2 ac^2, a^2b 0 bc^2, a^2c cb^2 0|.

Q:

Solve by using excel formula Real Estate Investment You had a building built 2 5 years ago for $ 4 0 0 , 0 0 0 . The market value today is thought to be $ 5 6 3 , 0 0 0 . straight - line depr is...

Q:

What kind of marketing environment changes have recently affected sport organizations?

Q:

Discuss how the globalization of markets, especially Europe after 1992, affects retail distribution.

Q:

To what extent, and in what ways, do the functions of domestic middlemen differ from those of their foreign counterparts?

Q:

Why is the EMC sometimes called an independent export department?

Q:

1) A researcher wanted to determine if carpeted rooms contain more bacteria than uncarpeted rooms. The table shows Full data set the results for the number of bacteria per cubic foot for both types...

Q:

ANSWER A AND B WITH SOLUTIONS: A. Find the value of n and r of the following: If C (n, r) = 1 and P (n, r) = 120 If C (n, r) = 20 and P (n, r) = 120 If C (n, r) = 28 and P (n, r) = 56 If C (n, r) = 3...

Q:

1. Your folks just called and would like some advice from you. An insurance agent just called them and offered them the opportunity to purchase an annuity for $17,081.85 that will pay them $2,500 per...