What type of communication medium would you use to conduct the following surveys? Why? a. Survey of
Question:
What type of communication medium would you use to conduct the following surveys? Why?
a. Survey of the buying motives of industrial engineers
b. Survey of the satisfaction levels of hourly support staff
c. Survey of television commercial advertising awareness
d. Survey of top corporate executives
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a A personal interview conducted by a professional interviewer is probably the most likely type of c...View the full answer
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Related Book For
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
Question Posted:
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