What type of data need to be collected to build long-term relationships with your consumer if you

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What type of data need to be collected to build long-term relationships with your consumer if you are
a. A consumer-product company
b. An industrial-product firm
c. A service-oriented organization

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:51 AM

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What type of data need to be collected to build long-term relationships with your consumer if you

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The type of data to be collected depends upon the nature of business and the clientele c...View the full answer

Marketing Research

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