When someone talks about customers, people mostly think about an individual customer. However, some companies search for more opportunities to increase profit and build long-term relationships with a business or an organization.

Write an essay about a business that you see has an opportunity to reach a business or an organization as a customer. You can either use a real world business or create a business that you want to use. If you are a marketing director of the company, what will be your marketing plan to a business or an organizational customer? Select products and/or services you will offer to your customers. Your target customers can be domestic or abroad. You can also use suppliers from other countries. For example, you can order garments from a country in Asia and sell them to a business or an organization in the U.S.

The following are examples of products and services you might want to use. You can also use other products or services of your choice.

Hotel services for a conference

Technology devices for a firm or a school

Produce for a supermarket

Uniforms for an organization such as a school, hospital, or military

Flowers for an event organizer

Hardware for a construction company

Parts for an automobile company

Furniture for an office, a restaurant, or a hotel

Your choice

In this essay, describe a business with that opportunity. Explain the strategies you will use to analyze your business and organizational customers and their buying behavior. You might include the following in your paper:

Buying behavior

Sell global

Supply from other countries

Multiple decision makers or multiple buyers

New customers or repeat customers

How to gather customers’ information

Customer analysis

Ethical issues

Using technology to enhance your business

Services after selling

Buyer-seller relationships

Competitive advantages

Other things to be considered

The writing you submit must meet the following requirements:

Tell briefly about your business and your customers

Be at least two pages in length.