What type of research design should be adopted to investigate the marketing research problem you have identified?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:03 AM

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What type of research design should be adopted to investigate the marketing research problem you have identified?

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Exploratory research should be conducted first Certainly the relevant internal and external secondar...View the full answer

Marketing Research An Applied Orientation

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