What type of research design would you recommend in the situations below? For each applied business research
Question:
What type of research design would you recommend in the situations below? For each applied business research project, what might be an example of a “deliverable”? Which do you think would involve actually testing a research hypothesis?
a. The manufacturer of flight simulators and other pilot training equipment wishes to forecast sales volume for the next five years.
b. A local chapter of the American Lung Association wishes to identify the demographic characteristics of individuals who donate more than $500 per year.
c. Caterpillar Inc. is concerned about increasing inventory costs and is considering going completely to a just-in-time inventory system.
d. A food company researcher wishes to know what types of food are carried in brown-bag lunches to learn if the company can capitalize on this phenomenon.
e. A researcher wishes to identify who plays bingo.
Step by Step Answer:
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff