What type of research design would you recommend in the situations below? For each applied business research

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What type of research design would you recommend in the situations below? For each applied business research project, what might be an example of a “deliverable”? Which do you think would involve actually testing a research hypothesis?

a. The manufacturer of flight simulators and other pilot training equipment wishes to forecast sales volume for the next five years.

b. A local chapter of the American Lung Association wishes to identify the demographic characteristics of individuals who donate more than $500 per year.

c. Caterpillar Inc. is concerned about increasing inventory costs and is considering going completely to a just-in-time inventory system.

d. A food company researcher wishes to know what types of food are carried in brown-bag lunches to learn if the company can capitalize on this phenomenon.

e. A researcher wishes to identify who plays bingo.


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Business research methods

ISBN: 978-1439080672

8th Edition

Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff

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