What types of objectives would you expect to find in an ad plan that featured direct response

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What types of objectives would you expect to find in an ad plan that featured direct response advertising?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:42 AM

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What types of objectives would you expect to find in an ad plan that featured direct response

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Direct response advertising is designed to produce an ...View the full answer

Advertising and Integrated Brand Promotion

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