When A. J. Reeser signed papers to take ownership of the fitness center previously known as the
Question:
As a high school football All-American, A. J. had been heavily recruited by major colleges around the country. Although he loved football, he and his family had always put academics ahead of sports. Thus, he surprised almost everyone other than those who knew him best when he chose to attend an Ivy League university not particularly noted for its football success. Although he excelled at football and was a member of two winning teams, he also succeeded in the classroom and graduated in four years. He spent six years working for McKinsey & Company, a major consulting firm, at which he gained significant experience in a broad range of business situations.
Column 1: Satisfaction with the clubs weight- and exercise-equipment facilities
Column 2: Satisfaction with the clubs staff
Column 3: Satisfaction with the clubs exercise programs (aerobics, etc.)
Column 4: Satisfaction with the clubs overall service
Column 5: Number of years that the respondent had been a member at this club
Column 6: Gender (1 = Male, 2 = Female)
Column 7: Typical number of visits to the club per week
Column 8: Age
The data, saved in the file AJFitness , were clearly too much for anyone to comprehend in raw form. At yesterdays meeting, A. J. asked the intern to make some sense of the data. When the intern asked for some direction, A. J.s response was, Thats what Im paying you the big bucks for. I just want you to develop a descriptive analysis of these data. Use whatever charts, graphs, and tables that will help us understand our customers. Also, use any pertinent numerical measures that will help in the analysis. For right now, give me a report that discusses the data. Why dont we set a time to get together next week to review your report?
Step by Step Answer:
Business Statistics A Decision Making Approach
ISBN: 9780133021844
9th Edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry