When developing manufacturing operations in foreign markets is it better for the international marketer to seek out

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When developing manufacturing operations in foreign markets is it better for the international marketer to seek out merger/acquisition possibilities or start from scratch (a greenfield investment)? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:40 AM

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When developing manufacturing operations in foreign markets is it better for the international marketer to seek out

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Which approach is better depends upon the situation A gre...View the full answer

International Marketing & Export Management

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