Which are the advantages / disadvantages of using a cost versus a market based approach?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

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Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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Which are the advantages / disadvantages of using a cost versus a market based approach?

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The costbased method focuses on setting prices by fixing a profit margin over esta...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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