Which are the factors influencing international pricing decisions? Take the example of a foreign brand that is

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Which are the factors influencing international pricing decisions? Take the example of a foreign brand that is marketed in your country: which local factors have to be taken into consideration when defining pricing decisions?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

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Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:41 AM

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Which are the factors influencing international pricing decisions? Take the example of a foreign brand that is

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Global Marketing Contemporary Theory Practice and Cases

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