Which consumer groups are likely to be the first to adopt the newer electric cars? Describe the

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Which consumer groups are likely to be the first to adopt the newer electric cars? Describe the typical innovator.

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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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Question Posted: Dec 07, 2015 06:54 AM

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Which consumer groups are likely to be the first to adopt the newer electric cars? Describe the

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The initial buyers of the new cars are likely to be innovators those defined as the first to try new ...View the full answer

Marketing Real People, Real Choices

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