Which do you think are more important for an international marketer who is introducing a new product,

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Which do you think are more important for an international marketer who is introducing a new product, a push or a pull strategy? Why? What specific types of tactics do you think are most important in introducing new products?
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International Marketing

ISBN: 978-1452226354

1st edition

Authors: Daniel W. Baack, Eric G. Harris, Donald Baack

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