Which of the following questions should a marketing researcher ask when trying to establish the reliability of
Question:
a. How much does the data cost?
b. What language is used in the host country?
c. Does the host country's government encourage marketing research?
d. How were the data collected?
e. Was the data available on the Internet?
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d How were the data collected To effectively judge the reliability ...View the full answer
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Related Book For 
Intermediate accounting
ISBN: 978-0077647094
7th edition
Authors: J. David Spiceland, James Sepe, Mark Nelson
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