Which of the four sales channels is each of the following salespeople most likely to use? a.

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Which of the four sales channels is each of the following salespeople most likely to use?
a. Salesperson in an American Eagle Outfitters store
b. Coldwell Banker real estate agent
c. Route driver for Keebler snack foods (sells and delivers to local food retailers)
d. Technical support for Dell

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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